
POWERFUL PEER-TO-PEER ROUNDTABLES & WORKSHOPS FOR BRIDALSHOW PRODUCERS
When
Nov. 8 - 8:00am to 5:00pm
Where
SpringHill Suites Las Vegas Convention Center
$109 room rate if booked by October 15
2021 Agenda
All-Day, Ongoing, Educational Conversations
8:00-8:30am
Continental Breakfast & Introductions
8:30-9:20am
Keith “K.C.” KoKoruz, Windy City Wedding Show
Does your show resemble Sears or Tesla? If you aren’t growing, you are dying. Where is your show’s future?
9:30-9:50am
Ryan Jacobs
Spot My Photo - Ryan will demonstrate the most amazing, branded way of photographing your show so that vendors and attendees immediately share them to their social media of choice.
10:00-11:45am
Marc McIntosh and Renee Roberts, Team Wedding Marketing
Attendance Advertising - Getting More While Spending Less. In this presentation we will look at ways to grow or maintain your attendance while spending less money on advertising.
- How offering some of your tickets for free can actually increase your profit.
- Why you should never offer an automatic discount for online ticket orders, and what to do instead.
- What has changed with Google and Facebook since the last time you advertised a show?
- What are the pros and cons of outsourcing your advertising?
- Q & A with Marc & Renee
11:45am-12:15pm
Open Roundtable
New Powerful Ideas that Covid has led you to discover
Life Hacks Round Table discussion: Apps, Software, Websites, resources to make your business run more smoothly.
12:15-1:15pm
Working lunch in same room, open discussion
1:15-2:15pm
Open Roundtable
What national websites do you list your show on?
What advertising source brings you the most wedding couples?
Sponsorships & ticket options
2:15 -3:15pm
Prianka Dhir
Selling & Marketing to Gen Z Couples The oldest Gen Zers are now 24 years old! Translation: Within a matter of years, Gen Z couples will be your predominant clients. How will their buying behaviors and expectations impact the way business is done in the weddings industry?
- Who is Gen Z and how are they different from millennials
- How to market and sell to Gen Z
- Emerging trends on the horizon to help prepare you
- Presentation and snack from Maroo
3:15-3:30pm
Break
3:30-5:00pm
Open Discussion
Where do you market to find new vendors?
Social Media Madness: A round table about which platforms are delivering new clients to your show.
Who is on TIC TOC?
Negotiating With Your Venue Floorplans
Fashion Shows
Contracts & Insurance
STRATEGIC PARTNERS
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