POWERFUL PEER-TO-PEER ROUNDTABLES & WORKSHOPS FOR BRIDALSHOW PRODUCERS
All-Day, Ongoing, Educational Conversations
SECRETS OF WEDDING SHOW ADVERTISING
And Social Media Success
Ed Steenman, Steenman Associates
YOUR BIGGEST WEDDING EXPO CHALLENGES
Laura DiGirolamo, Forever & Company
Powerful Round Table
- Negotiate With Your Venue
- Floorplans & fashion shows
- Contracts & insurance
STOP SELLING BOOTHS
Start Selling The Experience
Alan Berg, CSP, Global Speaking Fellow
Stop selling booths and start selling the experience
12:00-1:00 pm Lunch
WHY THEY ATTEND
The Real Reasons
- What makes your shows different
- Vendor retention
- How to find new vendors
TOUGHEST SALES OBJECTIONS
Sal Richetti, Pittsburgh Bridal Showcase
- Hit Sal with your toughest sales objections.
- Create a sense of urgency for the sale
- Open discussions
Prianka Dhir, Product Manager, Maroo
Anja Winikka, CMO, Maroo
Five seamless sales strategies for wedding show producers
- Sponsorships, ticketing, & competition
- Accounting systems
- New apps
TUESDAY, NOVEMBER 17
NOON (EST) - Chris Evans - Evans Sales Solutions
"Social Responsibility Show Production Post Covid"
In this session, Chris Evans will share: Update on the state of business in CA that may be coming to your state. Tangible steps producers can take to gain market share and be socially responsible. What are the public's current feelings on this topic? How can producers be socially responsible without being self-serving?
1:00pm (EST) - Sheila Dunn - Texas Weddings
"Alternative Income Roundtable"
What can we do to bring in income now and what can we add when we do get live shows back.
2:00pm (EST) - Prianka Dhir - BoothIQ
Flodesk: How to make emails people love to get! Deep dive into the newest email marketing tool
Canva: Create beautiful designs for marketing materials online
Instagram: How to use Instagram effectively to market your business. Including information on "Reels" which is the newest update to Instagram
3:00pm (EST) - Keith KoKoruz - Windy City Wedding Show
"Current Social Media Trends and the Future of Bridal Spending"
Is your social media sitting idle during this pandemic or are you still interacting with wedding couples and wedding vendors? Which social media platforms are the best to reach your desired target? When this pandemic is all over what will the wedding industry look like?
WEDNESDAY, NOVEMBER 18
NOON (EST) - Alan Berg
Selling Your Way To The New Norm In The Wedding & Events Industry
These are crazy, uncertain times and navigating the sales and marketing process now requires a delicate touch, and professional help. The more things change… the more they’re not remaining the same. Selling during a crisis is a delicate balance. Without sales your business can’t survive. How you handle marketing and selling now will determine your business’ future. Join marketing guru, Alan Berg CSP for this presentation and hear:
•How to relate to current and prospective customers at this time
•How to stay relevant and top of mind
•How to approach your marketing and advertising
•Ideas for closing the sale and getting commitment when money is tight
1:00pm (EST) - Ed Steenman - Steenman Associates
"How Google My Business Can Help Your Business"
Update on recent changes to the Google My Business platform and the unique challenges bridal producers face using this Google tool. We will also do a mini round table discussion to talk about other new media trends and what new tools show producers are using or considering.
2:00pm (EST) - Bill Heaton - Great Bridal Expo
"The Art of Closing the Deal"
3:00pm (EST) - Sal Richetti - Pittsburgh Bridal Showcase
"Open Roundtable Wrap Up"
Open session for anything you want to share or ask any questions you have.